What is a Minisite?

A minisite is a website by which companies offer information about one specific product or product group. Typically, a minisite is enhanced by various multimedia content, such as an animated, narrated introduction, and accompanied by a visual scheme which complements the product well.

For example, a soft drink company might have a minisite with bright colors and a carbonated bubble motif. This offers a more immersive experience for the visitor, in comparison to a traditional corporate website, which is usually presented in a classic professional layout describing the company's statistics…