Ways to Increase Conversions by Reducing Friction

The basic problem we face when selling online is getting our prospects all the way from our headline to our call to action.
We know our copy has to include all the important information prospects want…and nothing more. And we know it must be presented with the clarity of a well-polished shop-window. But attention-spans online are short, prospects are unforgiving, and competition is typically more aggressive than a bull elephant with a trunk-full of bees. That conspires to make our lives rather hard.
So to help ease your burden, here are 10 practical steps you can take to make the trip from…